MRC, Atlantic Records & Bruno Mars
In 2013 and 2014, Atlantic comissioned Record Test and MusicLovers® surveys to evaluate listener acceptance for potential singles choices from superstar Bruno Mars’ award-winning, multi-platinum Unothodox Jukebox album.
Music Research Consultants (MRC), the developers of the Artist Intelligence platform, has provided consulting to all major-label groups over the past four decades, including Altantic Records. Potential hits from top-selling Atlantic recording artists of the millenium, including Kid Rock, Brandy, Sean Paul, Shinedown and numerous other stars have been featured in MRC’s audience surveys since 2000.
Comments: “YOUNG GIRLS”
MRC’s audience studies can add real value to the artist development process by helping anticipate market response.
Craig Kallman, Chairman & CEO Atlantic Records