The power of knowing


Bruno Mars

MRC, Atlantic Records & Bruno Mars

In 2013 and 2014, Atlantic comissioned Record Test and MusicLovers® surveys to evaluate listener acceptance for potential singles choices from superstar Bruno Mars’ award-winning, multi-platinum Unothodox Jukebox album.

Music Research Consultants (MRC), the developers of the Artist Intelligence platform, has provided consulting to all major-label groups over the past four decades, including Altantic Records. Potential hits from top-selling Atlantic recording artists of the millenium, including Kid Rock, Brandy, Sean Paul, Shinedown and numerous other stars have been featured in MRC’s audience surveys since 2000.

MusicLovers® Survey :

Users Surveyed : 677

Comments: “YOUNG GIRLS”

  • His voice is the only thing that for me makes this song good
  • Very good song
  • He has a lot of talent!
  • He plays with harmony and sounds real well!
  • Voice is amazing!
  • Great production, solid vocal performance, well written!

MRC’s audience studies can add real value to the artist development process by helping anticipate market response.

Craig Kallman, Chairman & CEO Atlantic Records

Case Studies

AI’s audience reports have helped launch hundreds of platinum artist campaigns

Record Test Artists have sold hundreds of millions of albums and produced four decades of top-charting hits.

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