The power of knowing

Reports and Results

Responses to each survey song are collected via standardized test measures and compared to statistical “norms” for previously-tested songs and to results for those released as singles. These metrics are at the heart of AI’s data analysis and reports.

AI offers two proven survey methodologies, designed to fit the requirements and budgets of all segments of the music-making community. AI’s simplified MusicLovers Reports and comprehensive MusicLovers Pro Results are geared to the needs of aspiring, emerging, and well-established artists and industry personnel.

MusicLovers Reports

Available 24-7 for viewing and downloading from the report’s dynamic Graph and Demographics pages (see Sneak Peek below). Key metrics include: Star Power, Positive Ratings, Request Intent and Purchase Intent, and comparisons to established stats (“norms”) of listener response, Chart rankings vs. Indie songs and major-label singles, and Listener Comments detailed by age, gender and ethnicity.

Chart Projections

Potential for top chart penetration, based on results for tested songs, released as singles.

AI Gold & AI Platinum Certification

AI Gold & Platinum MusicLovers selections qualify for professional review and consideration from AI Mentors.

MusicLovers Pro (coming 2022)

Responses are gathered online from a balanced cross-section of listeners in client-specified territories, and filtered through sophisticated data processing and algorithmic procedures that yield several reports, including:

Audience Grid

Real-time counts of completed interviews for all demographic subgroups.

Format Acceptance Profiles

Index and Format Scores show the overall levels of listener responses for the major music-radio formats, including: Pop/Top-40, Soul (R&B + Rap), Rock (Alternative, Modern, and Classic), Adult (A/C & AAA), Dance (EDM) and Country – and key audience sub-genres, including Latin, Christian, Gospel, World, and Folk.

Format Subgroup Details

Shows response levels for Positive Ratings, Request Intent, and Purchase Intent for the key audience subgroups comprising the core/base of each format.

Chart Projections

Potential for top chart penetration, based on results for tested songs, released as singles.

AI Gold & AI Platinum Certification

AI Gold & Platinum MusicLovers selections qualify for professional review and consideration from AI Mentors.

Sneak Peek.

Take a look at what you’ll find in AI's real-time, online MusicLovers Survey Reports.

MusicLovers : Ratings & Ranking
MusicLovers : Demographics

Artist Intelligence Survey Comparisons

Aside from the MusicLovers Survey, Artist Intelligence also offers the renowned choice of music professionals since 1974, the original Record Test Online survey from MRC. Following is a Comparison of Surveys, detailing key features of the MusicLovers® and Record Test Online surveys' audience, research methodologies and report features.

MusicLovers Pro
Comprehensive Audience Research & Reports
Detailed Listener Acceptance in All Pop Formats
  • Balanced 12-54 US Panel Audience
  • Predictive “MusicLovers Pro” Report
  • Multi-Format Audience Profiles & Hit Index
  • Comparison to Similar Top-charting Hits
  • Acceptance & Chart Projections by Format
  • Artist Familiarity, Owner & Fan Profiles
  • Survey Completion in 1 week N= 600
  • Secure Streaming to Panel Members Only

Contents © 2018 Music Research Consultants, Inc. All Rights Reserved


Affordable, Cutting-edge Audience Research for: Artists, Writers, Producers, Publishers and Labels
  • Worldwide MUSICLOVERS Panel
  • In-Depth Graphical Audience Analysis and Demographics Report
  • Indi & Major-label Song/Artist Rankings
  • Tabulated Response Scores & Comments
  • 24/7 Online Access to Survey Results
  • Extended Exposure for Proven Favorites
  • Custom Audience sizes N= 100-300+
  • Secure Streaming to Panel Members Only

MusicLovers Pro and MusicLovers are Service & Trade Marks of Music Research Consultants, Inc., Los Angeles, CA 90046

MusicLovers Pro Survey & Results

The legendary Record Test Online (now MusicLovers Pro) survey from MRC is updated and offered for the first time as a DIY (self-serve) service from Artist Intelligence.
Do MusicLovers Pro Results really predict market potential?

The following graph shows Hot-100 Singles Chart Penetration for 784 MusicLovers Pro (formerly Record Test Online) songs released as singles by major labels, grouped by their Index score range. This graphic analysis shows that releases with higher MusicLovers Pro Index (9+) were most likely to become successful singles: almost half entered the Top-30, 4-in-10 reached the Top-20 and 1-in-3 became Top-10, Hot-100 hits. While top-scoring hits from Indies with limited marketing resources would not be expected to achieve such remarkable frequencies of top-chart penetration, these historical results strongly suggest that expenditures for such well-liked songs will effectively stimulate market potential.*

As visionary clients at the major labels have known for over three decades, the Record Test Online (now MusicLovers Pro) survey offers comprehensive and “actionable” audience-based information for professional music creators, producers and marketers.

Results include the overall Index (1-12), Format Scores (1-4) and levels of audience acceptance and market potential in each format, shown in easy-to-understand graphs and symbols.

Higher the Index the greater the potential chart penetration

* The AI Mentors program also helps assure promising Indies that they will gain attention from potential career boosters.

MusicLovers Pro (formerly Record Test Online) Artists (1974-2014)

* 112 * Ace Of Base * Air Supply * Alan Parsons Project * Alice Cooper * Alicia Bridges * Alicia Keys * Al Jarreau * Allman Bros. * Ambrosia * America * Anastacia * Angie Stone * Annie Lennox * Anthony Hamilton * Aretha Franklin * Asia * Avril Lavigne * B2K * B52’s * Babyface * Barbara Mandrell * Barry Manilow * Barry White * Bay City Rollers * Bee Gees * Billy Joel * Billy Ocean * Black Oak Arkansas * Blondie * Blood Sweat & Tears * Blues Traveler * Bon Jovi * Bonnie Raitt * Boys II Men * Boz Scaggs * Brandy * Bread * Brian Adams * Brothers Johnson * Bruce Hornsby * Bruce Springsteen * Bruno Mars * Bryan Adams * Bus Boys * Canned Heat * Captain & Tennille * Carly Simon * Carolina Liar * The Carpenters * The Cars * Cher * Chicago * Chrisette Michel * Christina Aguilera * Chuck Mangione * Climax Blues Band * The Commodores * Counting Crows * Craig David * Crash Test Dummies * Crosby, Stills & Nash * The Cult * David Bowie * Debbie Boone * Deborah Cox * Depeche Mode * Dido * Dionne Warwick * Dire Straits * Divinyls * Dolly Parton * Doobie Brothers * Dr. Hook * Duncan Sheik * Earth Wind & Fire * ELO * Elton John * Elvin Bishop * Elvis Costello * Enrique Iglesias * En Vogue * Enya * Eric Carmen * Eurythmics * Evanescence * Everclear * Expose * Faith Evans * Fastbal * Fleetwood Mac * Flock of Seagulls * Foghat * Foo Fighters * Foreigner * The Four Seasons * Four Tops * Frankie Valli * Gary Wright *

Historic Record Test Online Results

Mariah Carey
Bruno Mars

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